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Web Analytics

Data is supposed to be concrete. Numbers don’t lie, and the results you see in your analytics tools show exactly

Web Analytics

Last year, Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the

Web Analytics

For most marketers, their biggest fear with analytics is that they’ll lose their tracking, turning sales into a black box

Web Analytics

To prepare their websites for the holiday rush, most companies put a “freeze” on their website code sometime in the

Web Analytics

John Wannamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which

Web Analytics

Companies and brands that sell consumer packaged goods (CPGs) have long relied on sales data from retailers, through systems like

Web Analytics

What is Google Analytics Demos & Tools? By popular request, Google Analytics recently launched a website that provides users with

Web Analytics

Econsultancy recently wrapped up their sixth Conversion Rate Optimization Report in association with RedEye. The firm surveyed more than 1,100

SEO

Before you can get your ideal customer’s eyes on your site, you need to get Google’s. Frequent check-ins by the

Web Analytics

Google AdWords has been an amazing resource for those companies that have chosen to take advantage of its offering. Furthermore,

Digital Marketing

Data integrity is key to being able to use Google Analytics to track the health of your site and make

Measuring internet traffic is not yet an exact science. Although as an industry we are getting closer, there are still