Key Performance Indicators (KPIs) are the lifeblood of any digital marketer. They tell you when you’re doing well and they
Introducing Google Analytics 4 – The latest measurement protocol for omnichannel tracking In October 2020, Google announced a new version
Data is supposed to be concrete. Numbers don’t lie, and the results you see in your analytics tools show exactly
Last year, Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the
For most marketers, their biggest fear with analytics is that they’ll lose their tracking, turning sales into a black box
To prepare their websites for the holiday rush, most companies put a “freeze” on their website code sometime in the
John Wannamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which
Companies and brands that sell consumer packaged goods (CPGs) have long relied on sales data from retailers, through systems like
What is Google Analytics Demos & Tools? By popular request, Google Analytics recently launched a website that provides users with
Econsultancy recently wrapped up their sixth Conversion Rate Optimization Report in association with RedEye. The firm surveyed more than 1,100
Before you can get your ideal customer’s eyes on your site, you need to get Google’s. Frequent check-ins by the
Google AdWords has been an amazing resource for those companies that have chosen to take advantage of its offering. Furthermore,
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