Web Analytics
Use Attribution Modeling to Improve Your Conversion Rate
Data is supposed to be concrete. Numbers don’t lie, and the results you see in your analytics tools show exactly
Latest Insights
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Web Analytics
Understanding The New Lifetime Value Report from Google Analytics
Last year, Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the
Web Analytics
Common Red Flags In Your Analytics
For most marketers, their biggest fear with analytics is that they’ll lose their tracking, turning sales into a black box
Web Analytics
How Google Tag Manager Can Help Your Business
To prepare their websites for the holiday rush, most companies put a “freeze” on their website code sometime in the
Web Analytics
Analytics Attribution and Why It Matters
John Wannamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which
Web Analytics
Filling the Online Consumer Goods Sales Data Gap
Companies and brands that sell consumer packaged goods (CPGs) have long relied on sales data from retailers, through systems like
Web Analytics
The Benefits of Google Analytics Demos & Tools
What is Google Analytics Demos & Tools? By popular request, Google Analytics recently launched a website that provides users with
Web Analytics
New Conversion Rate Optimization Data
Econsultancy recently wrapped up their sixth Conversion Rate Optimization Report in association with RedEye. The firm surveyed more than 1,100
SEO
Google Reveals 2 Major Reasons Why They Might Not Be Crawling Your Site
Before you can get your ideal customer’s eyes on your site, you need to get Google’s. Frequent check-ins by the
Web Analytics
Google Present: Website Call Conversions
Google AdWords has been an amazing resource for those companies that have chosen to take advantage of its offering. Furthermore,
Digital Marketing
Google Analytics: New Bot Filter Helps Clean Up Data
Data integrity is key to being able to use Google Analytics to track the health of your site and make
Analytics Are Not Always Perfect
Measuring internet traffic is not yet an exact science. Although as an industry we are getting closer, there are still
