Retargeting involves marketing to customers who have already visited your website, but left without converting. It is a way to
Too often, marketers put SEO and SEM (paid search) against each other. SEO professionals believe that Google takes up too
In the competitive world of retail, more brands than ever are turning to paid search to compete with the likes
Like digital marketers, Facebook is constantly looking for positions that help them prove their value with businesses looking to purchase
An ad-blocker is an add-on, or plugin, for your internet browser that promises to remove obtrusive advertising, leaving a cleaner,
In the world of eCommerce and digital engagement, there’s an inescapable truth: You can have the most compelling website in
Before Envelopes.com could roll out the newest feature on their website, they had to do a bit of research. A
If you ever feel like you’re navigating in the dark through stormy waters when it comes to planning your pay
With the rise of mobile smart phones and the ability to call a business directly from a search result, you
Google may be the industry leader when it comes to ad targeting on the desktop, but the search giant knows
Launched in 2012, Product Listing Ads (PLAs) have been a major influence on consumer search and shopping. Based on data
Countless studies have shown that consumers are more likely to make a purchase when they can see reviews from other
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