16 Key Performance Indicators (KPIs) Every Digital Marketer Should Know
Key Performance Indicators (KPIs) are the lifeblood of any digital marketer. They tell you when you’re doing well and they
Key Performance Indicators (KPIs) are the lifeblood of any digital marketer. They tell you when you’re doing well and they
Retargeting involves marketing to customers who have already visited your website, but left without converting. It is a way to
At current growth rates, more than 316 billion emails will be sent each day by 2021. This includes emails that
Google is making email more interactive. Instead of sending static emails where users can only click through to your website
Clients often ask us whether they should invest in paid search efforts or put more money into SEO. They seem
Email marketing continues to be one of the most popular and effective tools to reach consumers directly. From seasonal promotions
Some marketers are stuck in the age of mass media. They want to reach as many people as possible with
Since 2012, mobile advertising has grown significantly, almost doubling every year. According to the Internet Advertising Bureau (IAB), online ad
In March 2018, Google announced the addition of Google Shopping Actions to its advertising program. Industry experts report that this
Manual bid management might work for small businesses and highly-niche industries, but most companies stand to benefit from bid management
In the eCommerce world, you’re nothing without your data feed. The slightest inconsistency can affect your Amazon listings and cause
There seems to be a new travel trend every year that turns the digital travel industry on its head. From
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