interactive guide

25 Top Free & Low Cost Tools

Twenty-five top free and low cost tools to grow your digital sales with greater insight and execution, including tools for:

  • Data & Intelligence
  • User Experience
  • Performance
  • Email Marketing
  • SEO
interactive guide

25 Top Free & Low Cost Tools

Twenty-five top free and low cost tools to grow your digital sales with greater insight and execution, including tools for:

  • Data & Intelligence
  • User Experience
  • Performance
  • Email Marketing
  • SEO
      part one

      Data & Intelligence

      1. Segment

      Use: Collect all your data and store in one place with the ability to “activate”
      Value: Consolidating your data enables synchronized experiences and a single customer view

      2. Cyfe

      Use: Dashboard Utility
      Value: Enables easy access to all KPI’s that are vital to your business on a single log in

      3. Similar Web

      Use: Competitive Intelligence
      Value: Enables your brand to benchmark channel performance and traffic ratios

      4. Yandex Metrica

      Use: Alternate analytical platform
      Value: Additional tools beyond standard sampled data – see heatmap below

      part two

      User Experience

      1. Conversion Calculator

      Use: Quick modeling of revenue impact from UX optimization
      Value: Defines the business case in template optimization, need to construct custom segments in GA

      2. Usertesting.com

      Use: Primary research based on constructed scenarios and actions
      Value: Real consumer insight into presentation issues and friction points

      3. Good UI

      Use: Repository of UX testing data examples that are cultivated through the platform
      Value: Assists in ideation and using pre-tested designs to key templates

      4. Userlytics

      Use: Self Service UX observation tool
      Value: Provide the “why” behind the “what” and validate internal hypothesis on key page changes and perspectives

      5. Hotjar

      Use: Complete research tool for customer intelligence
      Value: Has much of what other systems provide but also provides form analytics to isolate the depth of user interactivity within friction areas

      6. Amazon Personalize

      Use: AWS enables the ability to use Amazon technology to construct personalization modules
      Value: Algorithmic flexibility complete with Amazon infrastructure make this a great option for mid market companies who wish to build their personalization stack

      7.Imagify

      Use: Simple solution to compress your image base modules
      Value: Will help mobile rendering, overall page speed, and organic search placements due to faster load times

      part three

      Performance & Speed

      1. Web Page Test

      Use: Complete diagnostic tool for performance
      Value: Waterfall diagrams and other tools enable exact locations of page “choke” and other issues

      2. GT Metrix

      Use: Secondary tool to compare against WebPageTest
      Value: Provides further benchmarks and also integrates third party data (ex. Yslow)

      3. Lighthouse

      Use: Google’s performance tool
      Value: Built into Chrome, provides deep intel across a variety of areas and checks against recent best practices (ex. Progressive Web Apps)

      4. Observatory

      Use: Mozilla’s security tool to help identify potential issues
      Value: Provides free insight into vulnerable site components from a security perspective

      5. Unused CSS

      Use: Scans webpages to isolate non-essential CSS
      Value: Gives the ability to download a “clean” CSS file to make your pages load faster

      part four

      Email Marketing

      1. Email on Acid

      Use: Ensuring that your emails look beautiful on any device type
      Value: Drive email metric performance as more emails look perfect to your audience

      2. Litmus

      Use: Primary research based on constructed scenarios and actions
      Value: Real consumer insight into presentation issues and friction points

      3. Klaviyo

      Use: Primary email platform
      Value: Audience construction, API, and automation flows make Klaviyo our “go to” platform for small-mid market email marketing

      part five

      SEO

      1. Content King

      Use: SEO Intelligence into page footprint, conducted through daily crawls
      Value: Provides the ability to monitor SEO performance at a macro level for your brand and to isolate execution areas for growth

      2. Cloudflare Worker

      Use: Making dynamic changes to your code using JS and service worker technology
      Value: In situations in which platform modifications are challenging, this CDN driven approach can drive change in your website

      3. Google Tag Manager

      Use: Page level injection for SEO purposes of code mods, not from server side
      Value: Last resort to implementing SEO changes but free and can work (see the example below)

      4. Site Bulb

      Use: SEO performance monitoring and trend identification.  The data can be “repurposed”
      Value: Intelligence and issue monitoring and resolution. Deep mix of parameters that matter for SEO within their crawler

      5. SEO Minion

      Use: Nifty chrome plug in to get quick SEO data (on-page, links, href lang, SERP preview)
      Value: Time saver to assess page level code changes and rendering

      6. SEM Rush

      Use: SEO keyword tracking and competitive intelligence
      Value: Deep variety of tools within the platform, one of the largest and most accurate databases of search keyword data (PPC & SEO)

      We'd love to help.

      Book a FREE 30 min. Strategy Session

      Meet with one of our experts to discuss how to build a personalized plan for your site.