Skip to content
Creative, development, and optimization services for commerce.
  • 866-535-8807
  • Philadelphia, PA
  • Rochester, MN
  • Free Consult
  • Services
    • User Experience
      • Design & Development
      • Conversion Optimization
    • Email Marketing & Automation​
    • Search Engine Optimization
  • Case Studies
Menu
  • Free Consult
  • Services
    • User Experience
      • Design & Development
      • Conversion Optimization
    • Email Marketing & Automation​
    • Search Engine Optimization
  • Case Studies
  • About
    • About Trinity
    • Our Team
    • Careers
  • Resources
    • 30 Minute Strategy Session
    • News & Insights
    • Research & Papers
    • Partnerships & Tools
  • Contact
Menu
  • About
    • About Trinity
    • Our Team
    • Careers
  • Resources
    • 30 Minute Strategy Session
    • News & Insights
    • Research & Papers
    • Partnerships & Tools
  • Contact
  • Start Here
  • Services
    • User Experience
      • Design & Development
      • Conversion Optimization
    • Email Marketing & Automation
    • Search Engine Optimization
  • Case Studies
  • About
    • About Trinity
    • Our Team
    • Careers
  • Resources
    • 30 Minute Strategy Session
    • News & Insights
    • Research & Papers
    • Partnerships & Tools
  • Contact
Menu
  • Start Here
  • Services
    • User Experience
      • Design & Development
      • Conversion Optimization
    • Email Marketing & Automation
    • Search Engine Optimization
  • Case Studies
  • About
    • About Trinity
    • Our Team
    • Careers
  • Resources
    • 30 Minute Strategy Session
    • News & Insights
    • Research & Papers
    • Partnerships & Tools
  • Contact
  • Social Media

Customers Prefer Brand Updates Via Site Visits, Not Social Media

  • Craig Smith

Table of Contents

I hope you enjoy this post!  To get expert ideas into how to grow your business faster online, click here.

Craig Smith  |  Founder & CEO

Home » News & Insights » Insights » Social Media » Customers Prefer Brand Updates Via Site Visits, Not Social Media

According to a new survey by Forrester, customers would rather perform regular visits to their favorite brand sites than to social media channels to stay informed and connected with brand news. Participants were asked to pick their preferred method of staying in touch with companies, and social media didn’t even show up until the fifth ranking. In fact, most fans (45 percent) said they regularly keep in touch with brands they like by visiting their website.

The study also reveals that shoppers are nearly twice as likely to subscribe to a brand’s email list than to visit them on Facebook, with only 16 percent choosing the social media giant as their top engagement tool. Twitter garnered 6 percent of respondents’ attention, with all other social platforms getting just 8 percent.

Social networking as a means for building customer relations is certainly not dead. A decent number of respondents cited a brand’s own online community as their go-to for news. A prime example is Sony Playstation, which is thriving with a new niche social network , GreatnessAwaits.com. The gamer-centric site has received more than 4.5 million page views since its launch and keeps visitors exploring for an average of 4 minutes per visit. Engagement has been high, with more than 3.3 million pieces of social content already uploaded to the platform. Fostering a place for customers to interact and build relationships with each other over Playstation products has paid off, pushing the console’s sales significantly above its competitor, Xbox.

If creating an entirely new social network isn’t in the cards for your business right now, that’s completely fine. You can optimize your site to give customers who are looking to stay in touch the best experience possible. Design your site to highlight the latest inventory and make accessing brand updates simple and fun (and don’t forget to make it mobile-friendly). Blogs are also a great way to keep shoppers in the know about your brand’s personality through curated content and original posts. Plus, a simple editorial outlet like this is full of SEO opportunities, from internal linking to keyword use.

Building social relationships takes time and social sites like Facebook and Twitter can offer great initial boosts. Ultimately, it appears that your most loyal customers want to immediately see or experience your brand’s latest news, instead of getting a 140-character snippet and photo about it.

PrevPreviousMobile Apps Get Personal for Zappos Shoppers
NextNew Conversion Rate Optimization DataNext

Table of Contents

The First Step to Fast SEO Growth

Outline the core pillars to your technical and content SEO strategies, and take your SEO to the next level with our free SEO Playbook (PDF).

About Trinity

Helping online brands grow since 2006. How can we help you? Find out today!

Get a FREE website diagnostic consultation and report for your site.

Request Session

FREE WEBINAR

How to Scale SEO Work NOBODY Wants to Do to Grow Traffic

  • FREE WEBINAR
Services

UX Design & Development
Search Engine Optimization
Email Marketing & Automation
Conversion Optimization

Case Studies
Resources

30 Minute Strategy Session
News & Insights
Research & Papers
Partnerships & Tools

Trinity

Contact Us
About Us
Privacy Policy

Get new strategies to grow traffic and increase conversions.

Facebook-f Instagram Twitter Linkedin

Founded in 2006, Trinity is the human touch behind digital experiences. We're a dedicated optimization team with a full suite of professional services to propel your brand past the competition.

© 2021 Trinity Insight, LLC. All Rights Reserved.

FREE WEBINAR TRAINING

Secrets for Optimizing Conversion

(And Our Ten Best Performing Experiments)

by Craig Smith // CEO & Founder

REGISTER

FREE WEBINAR TRAINING

Secrets for Optimizing Conversion

(And Our Ten Best Performing Experiments)

by Craig Smith // CEO & Founder

REGISTER