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Margo Matson

Margo Matson

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Email Marketing

Email Marketing Holiday Planning & Strategies

The holiday season is fast approaching, and it’s not too early to start optimizing your email program for the holiday

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eCommerce

Out of Stock: Ways to Retain Customers in the Midst of Supply Chain Issues

As any eCommerce brand knows, the success of any holiday shopping season starts long before Black Friday. Retailers must be

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User Experience

Strategic Holiday Planning

The holiday season is fast approaching, and it’s not too early to start optimizing your site for the holiday season.

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Web Development

Four Ways to Deal with Bots in eCommerce Sites

eCommerce sites have been dealing with a rise in bot traffic. In recent years, retailers have become more aware of

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eCommerce

The New Era of Personalized eCommerce

Customers today are no longer just price-sensitive. They look for stores that offer them more than the lowest prices and

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eCommerce

14 Ways to Increase Your Opt-ins

An effective email marketing program is one key to driving traffic and revenue on your site. But how, and where,

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Email Marketing

How to Maintain a Healthy Email List

Email marketing is so popular – and for good reason. But if you want an effective email marketing program, it’s

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Email Marketing

Five Tips to Create Emails that Drive Revenue

Here’s the scenario: You know you need a compelling email program, but you’re stuck on exactly how to use email

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User Experience

Call to Action Buttons: Analysis of Top eCommerce Companies

Do you ever wonder about similarities in how top eCommerce companies use CTA buttons? Trinity studied a large group of

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User Experience

The Future of Website Navigation: Best Practices in 2021

In an ever-expanding demand for online shopping, it’s essential that your brand keeps website experience top of mind. And after

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Digital Marketing

16 Key Performance Indicators (KPIs) Every Digital Marketer Should Know

Key Performance Indicators (KPIs) are the lifeblood of any digital marketer. They tell you when you’re doing well and they

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Email Marketing

Email Marketing Areas You Must Get Right

Email marketing has been around for decades and remains a powerful tool for building relationships and driving revenue. In this

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Secrets for Optimizing Conversion

(And Our Ten Best Performing Experiments)

by Craig Smith // CEO & Founder

REGISTER