Case Study
TIE Industrial + Trinity
Repair Enablement Project
// 01 About
TIE Industrial
Industry: Industrial automation parts, repairs, and robotics
Location: LaVergne, TN
// 02 Project
Repair Enablement Project
To further enhance their online offerings, TIE Industrial needed a way to offer the option of purchase a repair for product. Before this project, a customer could purchase a product, but not the repair for it. Trinity enabled this new feature by presenting a button option to “Repair Yours” for customers on the product page.
// 03 Approach
Buildout in BigCommerce
Trinity assisted in a buildout for this new feature on the BigCommerce platform, allowing users to toggle between purchase of a part and repair of the part at the PDP level.
// 04 Results
New Feature Built Out
This new feature creates more robust offerings from TIE Industrial, already a leading manufacturing brand. The new button creates another opportunity for TIE Industrial to reach its users at a critical point of purchase, while also streamlining the customer’s options all in one place.
1
New Feature
// 05 Platform Support
BigCommerce
BigCommerce is an eCommerce platform that provides software as a service to retailers. The company’s platform includes online store creation, search engine optimization, hosting, and marketing and security for small and medium-sized businesses.
Quote
-Name
TIE Industrial
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