Case Study: A/B Testing Progression Indicator

Trinity designed a progression indicator element to help increase conversion rate

Case Study: A/B Testing Progression Indicator

Elk Springs Resort

Industry:
Tourism

Location:
Gatlinburg, TN

Size:
 
121 cabin rental sites on 68 acres in the Smoky Mountains

Overview:
Trinity designed a progression indicator element to help increase conversion rate

About

Progression Indicator

Trinity saw an opportunity to improve presentation of the checkout process for the Elk Springs Resort website, which seemingly lacked clarity and took up too much page height on mobile.

Results

5 %
increase in conversion rate

Modern Checkout Experience
By incorporating a checkout progression illustration, Trinity created a modern user checkout experience that better represented Elk Springs Resort while also reducing the amount of screen space required on smaller devices.


About Elk Springs

Elk Springs Resort
With breathtaking views of the Great Smoky Mountains, Elk Springs Resort features 121 cabin rental sites on 68 acres. With the objective of preserving the natural beauty of the property, the roads and cabin rental sites have been carefully integrated into the environment while maximizing the views of the Smoky Mountains. Since 2006 Elk Springs Resort has gained recognition for providing luxury accommodations that offer modern comforts and a mountain experience like no other. Elk Springs Resort boasts top rankings on TripAdvisor and has been ranked as one of the top 7 best destinations for Group Vacations on CNN Travel. 

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