Case Study: Email Marketing Automation

Creating three new email automations drives expansive revenue gains

Case Study: Email Marketing Automation

Zerbee Business Products

Industry: Business Products

Location: Chicago, IL

Size: 100+ warehouses in the USA 


With Five Star Ratings by eKomi, as well as being a Google Trusted Store, Zerbee is a customer-tested, trusted store that always does their best to help customers  get what they want. Zerbee contains 150,000 products and climbing.  From office products and office furniture to medical and restaurant supplies and more, they help outfit entire operations and do it economically.



Limited Email Automations
Zerbee had a very limited amount of email automations, but needed a more robust program to be able to drive more effective engagement through email.

Three New Automations; Enhanced Existing Automations
Trinity created and launched three high-priority automations: Welcome Series, Cart Abandon, & Browse Abandon. Trinity also enhanced other key email automations already running with flow adjustments and new email designs,  per our recommended roadmap.


Repeatable Sales & Revenue
With building and launching these automations, not only did Zerbee increase their revenue as a number/value, but Trinity helped create repeatable sales and revenue through automations that don’t require daily maintenance or manual assistance.

100 %
flow revenue increase
0 %
conversion rate increase
0 %
click rate increase
18 %
open rate increase

Trinity Email Platform Support

Klaviyo Master Gold Badge

Klaviyo is a cloud-based eCommerce marketing automation platform for personalized 1:1 email that drives results.

I’ve worked with some of the Trinity team members in a past life so it was an easy call to make when we needed help with our email strategy. They took the time to thoroughly understand our situation and came up with a comprehensive solution to not only address our immediate needs, but align them with our long-term goals. The work they’ve done is already paying off and I know we’ll exceed our expectations.

Mark Melius  
 Zerbee Business Products


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