Case Study: A/B Email Testing in Salesforce Marketing Cloud
A/B testing solution drives a 9.32% lift in open rate
A/B Email Testing in Salesforce Marketing Cloud
Leading industry in window & door replacement
Size: 12,000 employees
Trinity Insight created new email capabilities to more effectively reach customers by means of testing, reporting, and development.
(*Company name has been omitted to honor our partner’s privacy.)
No A/B Email Testing Capability
Awesome Service & Co. lacked the capability to a/b test emails sent out through Salesforce Marketing Cloud journeys, and were told that this testing was not possible.
Custom, Repeatable Solution
Trinity Insight pragmatically developed a custom, repeatable solution to a/b test any email within Awesome Service & Co.’s journeys.
Trinity Email Platform Support
Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
An elite email marketing program is no longer out of reach. Klaviyo is a cloud-based e-commerce marketing automation platform for personalized 1:1 email that drives results.
Ready to learn more?
Whether you’re a little interested or totally in, we’re here to help.