Case Study: A/B Email Testing in Salesforce Marketing Cloud​

A/B testing solution drives a 9.32% lift in open rate

salesforce email

A/B Email Testing in Salesforce Marketing Cloud​

Leading industry in window & door replacement

Industry: Service

Location: Minnesota

Size: 12,000 employees

Overview
Trinity Insight created new email capabilities to more effectively reach customers by means of testing, reporting, and development.

 

(*Company name has been omitted to honor our partner’s privacy.)

Problem

No A/B Email Testing Capability
Awesome Service & Co. lacked the capability to a/b test emails sent out through Salesforce Marketing Cloud journeys, and were told that this testing was not possible.

Solution

Custom, Repeatable Solution
Trinity Insight pragmatically developed a custom, repeatable solution to a/b test any email within Awesome Service & Co.’s journeys.

AB@2x

Results

Capabilities

Email
0 %
increase in open rate on A/B test with personalized subject line

Trinity Email Platform Support​

Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.

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