Scratches Happen + Trinity
A/B/n Testing New Cart Page Design
// 01 About
Industry: Automotive Touch Up Paint Kits
Location: Salt Lake City, UT
About Scratches Happen:
Scratches Happen provides custom touch up paint kits for automotive and motorcycle scratches.
// 02 Project
Increase Progressions to Checkout
// 03 Approach
New Content Elements & Value Propositions
// 04 Results
Lift in Progression
The Scratches Happen cart page is now more intuitively presented to users considering a purchase. Not only is the page now designed with best design practices implemented, it also better displays value propositions, which increases customer confidence in making a purchase.
// 05 Platform Support
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