Case Study: Savings Presentation Test
Better clarity of savings drives lift in progression rate to checkout and overall conversion rate.
Case Study: Savings Presentation Test
Road Ready Wheels
Industry: Replacement Wheel Manufacturer
Location: Chicago, IL
Overview: Better clarity of savings drives lift in progression rate to checkout and overall conversion rate.
About
Before this test, the Add to Cart > Checkout progression rate was only about 60%, and close to 50% of users abandoned their carts.
As a follow up experiment to a previous Add to Cart test, this test focused around better clarity of savings for the customer to influence Add to Cart > Checkout progression rates as well as CVR for users that added items to their cart.
Trinity conducted a multi-context A/B experiment to update the order summary area in both cart and checkout with the following change: to display original price, discounted price, and total savings in closer proximity to items ordered for overall better visibility for the customer.
CONTROL
VARIATION
Results
Cost Saving Incentives
Extrapolated using current data, this improvement from the test will lead to an estimated $30,700 in additional monthly revenue. The information learned here also reinforces our theory about the cost-savings incentive mindset of Road Ready Wheels customers, which will further guide additional on-site experiments to drive even further performance gains.
Tools
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
- VWO Testing
- VWO Engage
- VWO Insights
- VWO Plan
- VWO FullStack
- VWO Services
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