Case Study: A/B Testing Product Card Designs

Trinity updated product card designs for ePromos to improve progression rate.

Case Study: A/B Testing Product Card Designs

ePromos.com

Industry: Promotions

Location: St. Cloud, Minnesota

Size: 15,000 promotional items

Overview:
Trinity updated product card designs for ePromos to improve progression rate.

About

Product Card Design
Trinity saw an opportunity to increase user experience on epromos.com through style and typography changes to product cards. Pricing was small and did not stand out against competing content. Through new designs, Trinity increased visibility of product pricing, which lead to increased progression to product pages. 

Results

5 %
increase in conversion rate
0 %
increase in Progression Rate
0 %
increase in sample request rate

Analysis & Summary

After this project was completed, ePromos is better representing their company with a heightened user experience. Through product card design updates, they increased conversion, progression, and sample requests rate.

Tools

Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.

  • VWO Testing
  • VWO Engage
  • VWO Insights
  • VWO Plan
  • VWO FullStack
  • VWO Services

Ready to learn more?

Whether you’re a little interested or totally in, we’re here to help.

"Trinity came to us with an idea to lift conversions on our Product Listing Page. We thought we'd see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!"
Bill O'Shea
Senior eCommerce Manager

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