Case Study: A/B Testing Product Card Designs
Trinity updated product card designs for ePromos to improve progression rate.

Case Study: A/B Testing Product Card Designs

ePromos.com
Industry: Promotions
Location: St. Cloud, Minnesota
Size: 15,000 promotional items
Overview:
Trinity updated product card designs for ePromos to improve progression rate.
About
Product Card Design
Trinity saw an opportunity to increase user experience on epromos.com through style and typography changes to product cards. Pricing was small and did not stand out against competing content. Through new designs, Trinity increased visibility of product pricing, which lead to increased progression to product pages.
Results
Analysis & Summary
After this project was completed, ePromos is better representing their company with a heightened user experience. Through product card design updates, they increased conversion, progression, and sample requests rate.
Tools
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
- VWO Testing
- VWO Engage
- VWO Insights
- VWO Plan
- VWO FullStack
- VWO Services

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