According to a recent blog post, Bing is looking back contentedly on 2014 and featuring plans for FY2015 in a very positive light.
Bing Ads has experienced energy and momentum with broader advertiser adoption in 35 global markets; including places where their market share is even more diluted than it is in the US.
Bing’s clicks on desktop are up by 30% YOY, and mobile clicks improved by a whopping 133%. In an effort to attract advertisers with big budgets, Bing Ads elevated the number of keywords that can be managed to 100,000 and plan to top it off at 1 million by year’s end.
Here is what you can expect from the search engine in the coming fiscal year:
- Integration through additional third party platforms and devices, including Cortana, iOS 8 mobile, and Mac OS Y “Yosemite”
- Improved load times
- Better options for refined targeting, such as day/time/zip code options
- Enhanced sitelinks and video extension enhancements, with the possibility of app install, catalog and image extensions
- Updates on the Hero Ads test the company previously piloted
- Bidding automation on advertisers’ behalf
The sharp increases in clicks especially on mobile platforms show that the public is willing to ditch the Google bandwagon for another provider. Google knows that to maintain and grow traffic, they need to make advertisers happy, so Bing certainly seems to be pushing their efforts in the right direction. Bing’s momentum in 2015 will be most heavily influenced not by advertisers, but by both consumers, and how positively those users adapt to Bing’s UI and algorithm improvements.