Case Study
Wine Enthusiast + Trinity
SEO analysis and recommendations drive organic traffic and revenue
// 01 About
Wine Enthusiast
Industry: Wine, wine accessories, and gifts
Location: Valhalla, NY
About Wine Enthusiast :
Wine Enthusiast Companies is a world-renowned multi-channel marketer that provides everything needed to enjoy wine to the fullest.
// 02 Project
Grow Organic Traffic & Revenue
Trinity and Wine Enthusiast collaborated to increase topical authority, organic traffic, and sales on their website for wine coolers and wine related accessories. By highlighting areas of potential growth, Trinity would create a baseline of recommendations to be implemented to generate more organic traffic – both on their eCommerce site as well as their blog.
// 03 Approach
Dynamic New Design
After addressing the sites technical issues, Trinity took inventory of existing category pages, products, and blog articles. Following its completion, Trinity then performed a content gap analysis to uncover opportunities for new pages and posts.
// 04 Results
Large gains in organic traffic and revenue
20
%
increase in organic traffic (YOY)
7322
%
increase in blog traffic (YOY)
80
%
increase in organic revenue
The Wine Enthusiast site is now making close to double what it was when Trinity started building content on the site. This has allowed Wine Enthusiast to pull back on paid ads, which has further increased revenue.
// 05 Platform Support
Tools Utilized
- Google Analytics
- Google Search Console
- SEM Rush
- Site Bulb
- Screaming Frog
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