Case Study: CraftCuts

Trinity built and executed a robust SEO strategy for 

Case Study: Robust SEO Strategy


Industry: Artisan Crafts
(Owned by Woodland Manufacturing LLC)

Location: Idaho

Overview: Trinity built and executed a robust SEO strategy for 

About: CraftCuts makes every item custom per order. The artisans in the shop create one-of-a-kind pieces with experienced hands and attention to detail.

SEO Audit & Organic Growth

 The marketing team at CraftCuts approached Trinity to help build and execute an SEO strategy for their website. At the time, their website was inconsistently optimized: Some content was keyword-stuffed, other copy was not optimized whatsoever; Metadata was there, but was often duplicated or getting cut off in search results; Blog topics were relevant, but the content was under-performing.  During a  six month engagement, Trinity isolated and solved key issues to galvanize their organic visibility.

Approach & Solution

Strategic Solution Approach

While Trinity doesn’t believe in cookie-cutter solutions, there is a strategy for basic blocking-and-tackling SEO tactics that work. For websites like CraftCuts—smaller compared to other eCommerce stores, and already touched by a previous agency—Trinity SEO analysts like to start the engagement with a Technical SEO Audit. From this, Trinity identified over 50 areas for improved optimization on and off-site. A  six month strategy focused on fundamental tech fixes and content development, including:


0 %
increase in keywords in top 3 positions YoY
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increase in keywords in positions 4-10 YoY
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increase in pages with more than 10 total ranking Keywords
0 %
increase in total organic traffic to optimized pages

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