Removing Images in Carousel Rotation May Reduce Mobile Page Load Time

I hope you enjoy this post!  To get expert ideas into how to grow your business faster online, click here.

Craig Smith  |  Founder & CEO

In the article titled “Dropping a 20%-Off Promo Drops Mobile Page Load Time by 29%“, CVS is showcased for their study of mobile page load time. The experiment first started by reviewing the amount of time it would take to load the page during a period in which a promotional banner was added to the rotating carousel. The next the promotional image was removed from the carousel rotation. The results found that the removal of the ad reduced the mobile page load time by 29%.

Quoting the research firm Aberdeen Group, “A 1-second delay in web site page load time translates into a 7% loss in conversion”. This would mean a company like CVS could possibly save millions a year by reducing their load time and removing a banner such as the one mentioned above.

There are many different ways to reduce the load time for a specific website. This including image optimization that will supply the commands for how the visual will be displayed on and off of the page. What does the study’s findings mean for marketers? Every jpeg or banner should serve a purpose that outweighs the cons. More specifically, the positive impact on sales should supersede the reduction in revenue that will come from the increase in site speed.

45 Ways to Boost Conversions

Get our free 30 page guide packed with ideas on how to grow conversions this year with our 45 Ways to Boost Conversions Guide (PDF).

About Trinity

Helping online brands grow since 2006. How can we help you? Find out today!

Get a FREE website diagnostic consultation and report for your site.

FREE WEBINAR

Secrets for Optimizing Conversion