A study recently conducted by Nielson shows that the world of television has been vastly improved by the popularity of social media. After all, interactive channels like Twitter and Facebook allow us to express our excitement over new episodes; connect with fellow fans; and build overall buzz. In fact, according to the study, 25% of TV viewers stated that they are more aware of TV programs because of social media.
Along with this, 15% of viewers said their TV watching experience is heightened when they are able to discuss it on social media before and after.
What does this mean for marketers?
We need to use this knowledge to our advantage. How so? For starters, social media professionals can utilize references to popular television shows to boost engagement. Moreover, posts that cater to specific audiences can be scheduled to be published right after related shows end to try to determine when your targeted demographic or fan base will be online. These ideas may be the mere tip of an iceberg in regards to how such insights can benefit marketers.