In the past several years it has become apparent that the world is en route to be dominated by the mobile device. Users are no longer opening up their laptops, or turning on their desktops; instead information is had in the palm of their hands.
According to a comScore estimate, at this time in 2013 the mobile device controlled 50% of users media time. In only a year this number has shot up to a whopping 60%. A large portion of the digital usage is derived from the consumer’s insatiable appetite for social media and sharing news with the world.
When looking at sharing specifically, a report from ShareThis found on Marketing Land showed that mobile devices saw a 19% increase over last quarter to a 27.8% sharing growth rate. Moreover, the tablet saw a progression to 3.5% for the same thing. If those numbers don’t grab your attention then the fact that 75% of pins (Pinterest), 54% Facebook Shares and 71% of tweets (Twitter) come from smartphones and tablets should be eye opening.
These numbers are valuable for the company attempting to not only reach its targeted consumer, but also expanding its range to untapped communities. Social media is a field that hasn’t truly been mastered yet because it is continuously evolving to meet the needs of the users. However, it is necessary to keep fresh and engaging information, images and a voice so that a business reaches the untapped potential. In a social media and sharing world, a company must emphasize this medium and stay active.