E-Retailers Love Paid Search, and It Loves Them Back

According to a recent report by Forrester Research and Shop.org, 99% of internet retailers budgeted for “pay-for-performance search engine placement” from Yahoo Advertising and Google AdWords. It’s all but a requirement to succeed online today. In fact, 85% of the respondent e-retailers agreed that search engine marketing is one of the top three ways to reach and attract consumers. (The other two being organic traffic and affiliate programs.)

Many of the study’s participants represented larger e-retailers and reported having an interactive marketing budget of $10+ million; 20% of these respondents claimed to allocate half of this budget to paid search. And the investment has been effective. More than 3/4 of the reported companies claimed that paid search produced more revenue growth in 2013 than in 2012.

So whether you have a $10 million or $1,500 budget, entering into the paid search ring means loads of potential revenue.

This abstract is based on this article from Internet Retailer.

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