TI Quick Hits: 12/11/13

Google debuts Google Plus Ads

Google is now using its social network for revenue. Instead of integrating ads within its stream content, the network is allowing brands to re-purpose created content within the Google network to gain market exposure.

http://searchengineland.com/google-debuts-post-ads-lets-brands-turn-google-content-into-ads-on-gdn-179401

Social activities trump all else on desktop and phones

A new study shows the true power of social as it continues to dwarf other browsing channels in time and engagement.

http://www.emarketer.com/Article/Key-Trends-2014-Always-On-Means-Always-Social/1010448

Google provides a checklist for mobile website improvement

In a helpful and friendly new article, Google provides explicit and concrete details into how website owners can make their mobile sites better. With recent developments showing that Google’s stance on mobile performance and SEO rankings will be tough, this is content every site owner and marketer should read.

http://googlewebmastercentral.blogspot.com/2013/12/checklist-and-videos-for-mobile-website.html

Twitter adds re-targeting to their marketing mix

Twitter adds new capabilities that allow brands to market to users that have interacted to Twitter seed content within third party ad networks. Taking part in the program are Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick and [x+1].

http://www.adexchanger.com/social-media/twitter-rolls-out-tailored-audiences/