6 of the Best Online Courses for Digital Marketing
Your education doesn’t stop when you graduate. You’re likely to land a job in your field that exposes you to new tasks that you’ve never faced before. A few years into your career, you’re likely to expand your role in the company, which requires additional training. Eventually, you will try for a promotion to a supervisorial position and will need to be an expert in digital marketing, leadership, and project management. Smart employees are lifelong learners who are always trying to increase their knowledge base.
Fortunately, there are plenty of resources on the web that you can take advantage of to further your education. From free courses that only take a few hours to advanced classes, there’s something for every topic and level of learning. Here are some classes to consider to improve your knowledge or help train your employees.
LinkedIn Learning (Formerly Lynda)
LinkedIn Learning offers a comprehensive suite of digital marketing courses designed to cater to both beginners and experienced marketers. This platform is an invaluable resource for individuals looking to deepen their understanding of digital marketing strategies, social media marketing, SEO (Search Engine Optimization), content marketing, email marketing, Google Analytics, and more. The digital marketing courses are taught by industry professionals and cover the latest trends and tools in the digital landscape.
By leveraging real-world examples and practical exercises, these courses aim to equip learners with the skills necessary to create effective digital marketing campaigns, analyze their performance, and optimize them for better results.
Digital Marketing Institute
Users can choose from a monthly or annual subscription plan and rates can vary.
Google Analytics Certification
Many digital marketers require their employees to complete Google Analytics training before they’re ever allowed to handle client projects. This ensures their team has a complete knowledge of the tools and an understanding of what’s expected of them.
The Google Analytics Certification and the Google Analytics Individual Qualification (GAIQ) are offered through Google’s Skillshop. These certifications are aimed at individuals looking to demonstrate their proficiency in using Google Analytics for insights and decision-making in marketing.
Google Analytics Certification focuses on Google Analytics 4 (GA4), teaching you how to set up and structure a GA4 property, collect data, and utilize various reporting tools and features. The course is designed for an intermediate level, with a total duration of about 4.6 hours. It emphasizes the setup of a GA4 property for websites or apps, data collection for your business needs, and the use of reporting tools and features.
Google Analytics Individual Qualification (GAIQ), on the other hand, covers both basic and advanced Universal Analytics concepts. This includes planning and principles, implementation and data collection, configuration and administration, conversion and attribution, as well as reports, metrics, and dimensions. It’s also targeted at an intermediate level, with a course duration of approximately 3.5 hours. This qualification is more focused on Universal Analytics.
Hubspot Academy
Along with several tools, Hubspot has an extensive marketing library and training academy with articles and videos to match your learning style. More than 50,000 people have taken their free inbound marketing training course, which consists of 12 classes over five hours. At the end, participants take a 60-question exam to determine whether or not they pass.
Inbound certification is a great way to introduce your employees to content marketing and lead generation, along the same vein as Google’s Analytics certification program.
Udemy
Udemy calls itself the largest online learning marketplace, with more than 14 million students learning about business, development, design, marketing, and productivity. Their library consists of more than 42,000 courses, ranging from Twitter for Beginners to Deep Learning with Python.
CopyBlogger Academy
Like HubSpot, CopyBlogger Academy focuses on the content aspect of digital marketing while offering more than just certification and classes to students. Members access 100,000 words, webinars, ebooks, and forums on boosting content marketing efforts and blogging ability.
This is a great resource for employees who are already managing certain aspects of their content marketing strategy but might not have a background in writing or communications. It’s a great way to introduce people to digital best practices and writing for the online world.
Coursera
Coursera wants to take the best courses and make them accessible to anyone – regardless of their location. They strive to find courses that work for your schedule and needs through partnerships with top universities. While their courses feature business information about topics like digital marketing and Python, they also have a variety of courses on social sciences like Introduction to Psychology and Game Theory. While these topics might not relate directly to your day-to-day tasks, psychological knowledge does have benefits in management and advertising.
