Since the mid 1990’s, the Internet has been Jeff’s passion. Jeff started off his career as a web designer and multimedia Webmaster, but eventually moved into backend development. Using his mix of skills in design and development, Jeff became the missing link between the two departments by creating a role of a presentation layer developer in 2000. In this position, he grew his level of understanding of the web as a whole by focusing on accessibility, usability, web standards coding formats, and site performance optimization. Jeff has taken his love for design, code, and optimization and is now applying them to the world of SEO. Jeff focuses on a website’s performance as a whole, from the ground up.

Jeff joined Trinity Insight from Rosetta, a division of the Publicis Groupe, where he was an SEO Manager and Technical SEO Subject Matter Expert. His specialty was large e-commerce system replatforming, technical auditing, and site performance. Prior to Rosetta, he ran the SEO team at GSI Commerce and was an SEO Engineer at Razorfish.

When Jeff’s not working, he is spending time with his wife and three children. Jeff is also an award winning home-brewer, amateur BBQ competitor, gardener, and enjoys the slow-food movement.