Case Study

Unclaimed Baggage + Trinity
Cart Abandonment Flow Addition

// 01 About

Unclaimed Baggage
Industry: Retail

Location: Scottsboro, Alabama

About Unclaimed Baggage: Unclaimed Baggage buys domestic airline orphaned bags and gives them a second life by selling, donating, and recycling their contents.

// 02 Project

Email Automation Maturity

One of the most valuable email flows within any eCommerce automation is the cart abandonment flow. This automation can heavily influence revenue and ROI gains by reminding a potential customer of what they left in their cart without purchasing. Trinity recommended enhancing Unclaimed Baggage’s high engagement flow with an additional touchpoint through an abandoned cart flow.
Email flow created by Trinity in Klaviyo

// 03 Approach

Cart Abandon Email Automation

Trinity created an abandoned cart flow to fit in between the browse abandonment and checkout abandonment flows to catch people who may have added items to their cart, but not proceeded to checkout.  

Trinity added a new “Added to Cart” metric in Klaviyo that fires whenever someone adds a product to their cart. This new metric is used to trigger an Abandoned Cart automation that sends an email to users who added an item to their cart, but never started checkout or completed their purchase. This email reminds users of the items they left behind and creates an easy way for them to return to the site to purchase or continue shopping, as well as provides some helpful links in case they have run into any issues or barriers to purchase.

Cart abandonment email designed and implemented by Trinity

// 04 Results

Large gains in orders and revenue

This new flow deepened the maturity of Unclaimed Baggage’s email automation program and drove gains in revenue and ROI.
300
additional orders in first 90 days
$ 49999
additional revenue in first 90 days

Unclaimed Baggage added an additional touchpoint to reach their users at a critical point in the purchase funnel. These customers are highly engaged with their brand and very likely to purchase. By reaching users in the critical stage between browsing and purchasing, Unclaimed Baggage is able to keep their products top of mind and their brand visible in the user’s inbox.

// 05 Platform Support

Klaviyo

Klaviyo is a cloud-based eCommerce marketing automation platform for personalized 1:1 email that drives results.

I’ve worked with some of the Trinity team members in a past life so it was an easy call to make when we needed help with our email strategy. They took the time to thoroughly understand our situation and came up with a comprehensive solution to not only address our immediate needs, but align them with our long-term goals. The work they’ve done is already paying off and I know we’ll exceed our expectations.

Mark Melius  
 Zerbee Business Products

 

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