Case Study: Senior Living Community
Boosting Conversions with Automated, Personalized Emails
Case Study: Senior Living Community
About
Industry: Service
Location: Michigan
Overview
Launchpad by Trinity helped a senior living community boost conversions with automated, personalized emails
(*Company name has been omitted to honor our partner’s privacy.)
Goals
DYNAMIC EMAIL CONTENT IMPLEMENTATION
It was suggested to set up automated emails that would be sent to prospects immediately upon form completion, acknowledging their specified interest and providing more information on that topic. At first, the agency contemplated creating individual emails, but it quickly realized that such an approach would present a logistical nightmare. Writing content to cover all possible scenarios wasn’t a challenge, but managing the many different emails, tasks and workflows to support the effort was something that wanted to be avoided.
Approach & Solution
Dynamic Email Content Implementation
Launchpad’s dynamic content operates based on buyer personas that are created in within the platform. In this case, the persona is defined by the type of service in which the prospect has shown interest. Upon form-fill-out, a single email builds itself dynamically according to the persona. Both the personas and the dynamic content are set up easily using a point-and-click interface with no coding required.
If a prospect indicates interest in independent living, that persona would be assigned and then independent living content would be presented in the email; if someone selected assisted living, assisted living content would be provided, and so on.
The beauty of this is that a single email in one workflow can handle all the permutations of interests that might come in from the “Contact Us” form. With dynamic email, Biznet was able to implement nearly a dozen different emails to address the needs of Senior Living Community’s prospects and leads.
Approach & Solution
Dynamic Email Content Implementation
Launchpad’s dynamic content operates based on buyer personas that are created in within the platform. In this case, the persona is defined by the type of service in which the prospect has shown interest. Upon form-fill-out, a single email builds itself dynamically according to the persona. Both the personas and the dynamic content are set up easily using a point-and-click interface with no coding required.
If a prospect indicates interest in independent living, that persona would be assigned and then independent living content would be presented in the email; if someone selected assisted living, assisted living content would be provided, and so on.
The beauty of this is that a single email in one workflow can handle all the permutations of interests that might come in from the “Contact Us” form. With dynamic email, Biznet was able to implement nearly a dozen different emails to address the needs of Senior Living Community’s prospects and leads.
Results
About Launchpad by Trinity
Launchpad by Trinity is a sales and marketing platform with powerful automation capabilities. This fully capable platform empowers our clients to drive more leads, convert more sales, and optimize customer lifetime value.
About Launchpad by Trinity
Launchpad by Trinity is a sales and marketing platform with powerful automation capabilities. This fully capable platform empowers our clients to drive more leads, convert more sales, and optimize customer lifetime value.
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