Case Study: A/B Email Header Test
Trinity A/B tested a call-to-action header for a partner within Salesforce Marketing Cloud.
A/B Email Header Test
Leading industry in window & door replacement
Industry: Service
Location: Minnesota
Size: 12,000 employees
Overview
Trinity increased revenue for a client through A/B testing a phone number addition in an email header.
(*Company name has been omitted to honor our partner’s privacy.)
About
Phone Number Inclusion
Trinity built out an A/B test within our partner’s automated email marketing journey with the goal of increasing call volume for a free consultation. The test included a unique phone number in the header to not only track clicks on the phone number, but also track all direct calls.
Following completion of the test, Trinity tracked results in Google Data Studio and calculated the revenue gains based on the phone call goal value.
CONTROL
VARIATION
Results
Capabilities
Adding a phone number call-to-action header resulted in helping web visitors get to where they wanted to go faster: through calling for support versus filling out a form and waiting to be contacted by our partner. The test resulted in an additional 169 calls directly from the email over an average 30 day period.
Trinity Email Platform Support
Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
Google Data Studio turns data into fully customizable informative reports and dashboards that are easy to read and share.
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