Case Study: Migration to Klaviyo, Marketing Automation & Email Platform

Migrating partner to an extensive marketing automation and email solution creates a cohesive brand experience and messaging from site to inbox

Migration to Klaviyo, Marketing Automation & Email Platform

Elk Springs Resort

Industry: 
Tourism

Location: 
Gatlinburg, TN

Size:
 
121 cabin rental sites on 68 acres in the Smoky Mountains

Overview:
Trinity migrated Elk Springs Resort to an extensive email marketing solution that provided a better brand experience.

Problem

 Limited Email Capabilities
Elk Springs Resort lacked the ability to deliver personalized emails to their customers and subscribers. They were using disparate email solutions for delivering limited, text based messaging.

Solution

Migration to Klaviyo Email Platform
Trinity migrated Elk Springs Resort to Klaviyo, a robust email platform. In doing so, Trinity drove the following email enhancements and solutions:

  • Extensive automation and personalization features
  • Design and build custom on-brand email templates
  • Provided account setup and data strategies to allow for advanced personalization and segmentation
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Results

  • Cohesive brand experience and messaging from site to inbox
  • Ability to deliver personalized emails to their customers and subscribers
  • Leverage website behavioral data for countless targeting possibilities
  • Powerful automated email flows
  • A/B testing email campaigns and triggered flow

Trinity Email Platform Support

Klaviyo
An elite email marketing program is no longer out of reach. Klaviyo is a cloud-based ecommerce marketing automation platform for personalized 1:1 email that drives results.

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Salesforce Marketing Cloud
Salesforce Marketing Cloud is a  platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. 

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About Elk Springs

Elk Springs Resort
With breathtaking views of the Great Smoky Mountains, Elk Springs Resort features 121 cabin rental sites on 68 acres. With the objective of preserving the natural beauty of the property, the roads and cabin rental sites have been carefully integrated into the environment while maximizing the views of the Smoky Mountains. Since 2006 Elk Springs Resort has gained recognition for providing luxury accommodations that offer modern comforts and a mountain experience like no other. Elk Springs Resort boasts top rankings on TripAdvisor and has been ranked as one of the top 7 best destinations for Group Vacations on CNN Travel. 

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