Case Study: A/B Testing of New Lead Generation Form

Trinity created a global lead generation form to increase submission rate for TIE Industrial.

Case Study: A/B Testing of New Lead Generation Form

TIE Industrial (Fanucworld)

Industry: Industrial
Location: LaVergne, TN


Form Creation

The Trinity UX team created a global lead generation form to increase form submissions and reduce page redirects for TIE Industrial customers interested in requesting a quote. The fullscreen form was created with a “Start a Quick Quote” call to action throughout the site. After clicking on the CTA, users were directed to a pop up with a form to submit information. Trinity designed the form and Trinity engineers created and deployed the test.

Control Website
Variation Website


5 %
increase in form submission

Analysis & Summary

Better Efficiency for User
This test removed the need for a user to load an entirely new page by presenting a modal in whatever step of the funnel the user was already in. 


Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.

  • VWO Testing
  • VWO Engage
  • VWO Insights
  • VWO Plan
  • VWO FullStack
  • VWO Services

About TIE Industrial

As a leading provider of parts and repairs for CNC industrial automation systems for the major brands, TIE Industrial’s goal is to deliver machine uptime for clients and provide a 1-stop shop for all of their industrial automation needs.

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