Case Study

Scratches Happen + Trinity
A/B Testing New Product Page Design

// 01 About

Scratches Happen
Industry: Automotive Touch Up Paint Kits

Location: Salt Lake City, UT

About Scratches Happen:
Scratches Happen provides custom touch up paint kits for automotive and motorcycle scratches.

// 02 Project

Increase Progressions to Add to Cart

Scratches Happen’s product page lacked engaging elements and action indicators, as well as an effective hierarchy of information. In pursuit of creating a more compelling page, Trinity created a new design with more dynamic elements to encourage user add to cart. 
Control
Variation

// 03 Approach

Dynamic New Design

Trinity put together a proof of concept test incorporating a number of changes proposed by Trinity’s design team and the Scratches Happen team. This included reorganized page elements, additional engaging elements (like value propositions and an FAQ section), and incorporated clear action indicators.
Control
Variation

// 04 Results

Higher Progression

13.4 %
lift in progression rate

Scratches Happen’s product pages not only now look more engaging, but they are also easier for users to navigate. These pages now present more clear action indicators, better value propositions, and also answer questions through an FAQ section.

// 05 Platform Support

VWO

The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
Trinity has done a great job understanding our business, customer and our website opportunities. We find ourselves well aligned with them on priorities: what to work on, designs, and strategy. Their team brings a deep knowledge (from multiple industries) of best practice UX design to our project. Also, they work fast to iterate designs, make revisions, code tests, and setup reporting. The quality of the strategy and deliverables is very high. End to end, they have been an outstanding partner — smart, highly flexible, and bringing excellent value to our organization.
Adam Pemberton
President

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