Case Study: Visii Proof of Value Test
Leading Art Curator
Industry: Curated Art
Size: 900,000+ pieces sold
Testing Site Experience with Visii
This leading art curator had engaged Visii to use their tool for personalized merchandising on the site. During a short proof of value period, the client asked for Trinity’s assistance in comparing the site experience with and without the Visii tools present.
Visii combines visual search with predictive behaviour analysis to give customers a more intuitive and effective way to search a website and quickly find the products they want.
Approach & Solution
Trinity ran a pair of A/B tests which looped in both Product Details Page and Product Listing Pages. While the client worked with the Visii team to get their Search and Explore tools live on the site, the Trinity team put together designs for these new elements on both pages.
Trinity was also able to connect Visii’s tracking API to send data to their custom dashboard, as well as Google Analytics. The second round of testing took the winning aspects of the first test, and offered a more engaging presentation to encourage interactions with Visii elements.
Analysis & Summary
Our highest performing Variation in the final round of testing showed a lift in Conversion Rate of 7.46% over the Control, at a statistical significance of 99.63% across all Product Description Pages and Product Listing Pages.
After completion of the tests, Trinity provided confidence for our client in validating the value of implementing Visii’s personalize tool and engagement in a long term plan.
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
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