Case Study: Visii Proof of Value Test
Leading Art Curator
Industry: Curated Art
Size: 900,000+ pieces sold
Testing Site Experience with Visii
This leading art curator had engaged Visii to use their tool for personalized merchandising on the site. During a short proof of value period, the client asked for Trinity’s assistance in comparing the site experience with and without the Visii tools present.
Visii combines visual search with predictive behaviour analysis to give customers a more intuitive and effective way to search a website and quickly find the products they want.
Approach & Solution
Trinity ran a pair of A/B tests which looped in both Product Details Page and Product Listing Pages. While the client worked with the Visii team to get their Search and Explore tools live on the site, the Trinity team put together designs for these new elements on both pages.
Trinity was also able to connect Visii’s tracking API to send data to their custom dashboard, as well as Google Analytics. The second round of testing took the winning aspects of the first test, and offered a more engaging presentation to encourage interactions with Visii elements.
Analysis & Summary
Final results showed all four variations providing lifts in add to cart rate, with variation #2 providing a significant lift in conversion rate as well. Our hypothesis was validated in that the increased visibility into RRW value props is responsible for this lift.
The added prominence of these value propositions and the addition of one new one has clearly had an impact on customer confidence and will not only lead to more conversions for Road Ready Wheels but also give their customers a clearer understanding of their policies.
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
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