DB Electrical + Trinity
Product Listing Page Optimization
// 02 Project
Increase Progressions to Product Page and Cart
// 03 Approach
Test an Optimized Product Listing Page Layout
Trinity created a newly laid out grid for the Product Listing Page in accordance with UX best practices. We would then analyze the difference in progression rate of the new layout versus the existing list layout and measure the resulting conversions with the hypothesis that we would see a lift in progressions.
// 04 Results
Increase in Total Progressions
The new grid layout allowed more products to be viewed above the fold and facilitated product comparisons which led to increased progression from Product Listing Page to the Product Detail Page as well as an increase in adding to Cart.
By redesigning the Product Listing Page, customers flowed through the progression at a higher rate and created a significant increase in conversions.
// 05 Platform Support
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