Case Study

DB Electrical + Trinity
Lead Generation Increase

// 01 About

DB Electrical
Industry: Automotive

Location: Global

About DB Electrical: DB Electrical strives to be a primary source of aftermarket parts for the electrical component market. They work to keep cars, trucks, boats, motorcycles, ATVs, farm tractors, or any vehicle operating smoothly.

// 02 Project

Increase Progressions to Product Page and Cart

DB Electricals product listing page was laid out in a list view without side by side views and only showed minimal products above the fold. We recommended an A/B test to compare the list few against the grid view with a goal of increasing progression rate to Product Detail Pages and Adding to Cart.

// 03 Approach

Test an Optimized Product Listing Page Layout

Trinity created a newly laid out grid for the Product Listing Page in accordance with UX best practices. We would then analyze the difference in progression rate of the new layout versus the existing list layout and measure the resulting conversions with the hypothesis that we would see a lift in progressions.

"List Layout" (Control)
"Grid Layout" (Variation)

// 04 Results

Increase in Total Progressions

The new grid layout allowed more products to be viewed above the fold and facilitated product comparisons which led to increased progression from Product Listing Page to the Product Detail Page as well as an increase in adding to Cart.

52 %
progression rate increase
+ 0 %
Lift in Progression to Product Page
+ 0 %
Lift in Adding to Cart

By redesigning the Product Listing Page, customers flowed through the progression at a higher rate and created a significant increase in conversions.

// 05 Platform Support

VWO

The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
VWO
"Trinity came to us with an idea to lift conversions on our Product Listing Page. We thought we'd see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!"
Bill O'Shea
Senior eCommerce Manager

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