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Secrets for Optimizing Conversion
(And Our Ten Best Performing Experiments)
by Craig Smith // CEO & Founder
Latest Insights
The Power Of Voice Search
The voice search feature on our phones has risen in popularity over recent years as a convenient and quick way
Designing for the Distracted Consumer
Modern consumers have an unprecedented amount of devices accessible to them, and they’re using them in greater number than ever
Better eCommerce Design: Navigation
Proper eCommerce navigation is a critical element of exceeding shopper expectations. If customers find your page confusing or hard to
Interaction points in online retail Getting them to come back
By Craig Smith, Founder Market leaders in ecommerce have mastered the art of providing touchpoint value. They understand that at
Where to start when tackling cart abandons
Operating a successful business means finding something to sell that your customers want to buy. Spending money on advertising and
10 Ways to Optimize Creativity for Ad Campaign Success
Marketing and advertising professionals face a hefty task today when it comes to reaching their audience and keeping their
Want A Higher Ranking? Check Your Mobile Optimization
Make reviewing your mobile optimization strategy a top priority on your plans for this year. Those who are seeking a
Best Tactics for Personalized & Triggered Emails
As an eCommerce business, it can be all too easy to get lost in the crowd; especially when your message
Opera: Weekends are Optimal for Online Shopping
In a world where the importance of mobile optimization is being increasingly vocalized, brands are still experiencing a low number
Last Minute Holiday Shopping Happens On Mobile
Fluent, a digital marketing company recently released their post-holiday consumer survey. In it, they discovered that nearly 70% of of
Important Differences Between Mobile & Desktop Conversion
There’s a stark contrast between mobile and desktop conversion. Whether it’s the user interaction with the platform or the data